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The latest industry news, interviews, technologies, and resources

May 26, 2026

January 12, 2026

Best ServiceTitan alternatives for field service businesses in 2026

ServiceTitan is built for large operations. If you run a small or mid-sized field service business, here are the alternatives that actually fit how you work.

Maria Shkutnik

6 min read

Field service professional using their laptop in the job site.

HVAC reputation management: why your reviews matter more than your ads

Your Google rating is losing you jobs you don't even know about. A complete guide to HVAC reputation management for solo contractors and small crews.

Lilit Grigoryan

May 24, 2026

May 26, 2026

9 min read

How to get HVAC leads without paying for every single one

Google LSA averages $51 per lead. Referrals cost $25. Your existing customer list? $8. A complete breakdown of every HVAC lead source worth your time.

Nancy Bell

May 23, 2026

May 26, 2026

10 min read

HVAC SEO: what actually gets you to the top of Google

Most HVAC contractors lose leads because customers can't find them online. This guide covers what actually works to fix that.

Nancy Bell

May 21, 2026

May 26, 2026

11 min read

Spring HVAC maintenance checklist (that your team will actually use)

A contractor's spring HVAC maintenance checklist – 15 inspection steps, the most common callback triggers, and how to turn seasonal tune-ups into recurring maintenance agreements.

Nancy Bell

May 19, 2026

May 26, 2026

7 min read

HVAC social media marketing: a guide for people who hate social media

The HVAC contractor's guide to social media – which platforms actually generate leads, a 90-minute weekly posting workflow, and how to turn Facebook and Instagram followers into paying customers.

Maria Shkutnik

May 19, 2026

May 26, 2026

10 min read

Best HVAC apps for technicians (That you'll actually use every day)

A no-fluff guide to the HVAC apps that actually get used in the field – what each one does, who it's for, and whether it's worth downloading.

Nancy Bell

May 4, 2026

May 14, 2026

6 min read

Small business owner working in a cafe, typing on their laptop and writing on their notebook

Best QuickBooks alternatives for contractors & small crews

QuickBooks is popular, but it's not built for how contractors and small teams actually work. Here are the best alternatives in 2026 that are simpler and more affordable.

Maria Shkutnik

April 3, 2026

May 26, 2026

9 min read