The Story Behind Tofu

It all started with a phone
‍Back in 2018, we just wanted to build an invoicing app that didn’t make you suffer through paperwork hell. We already knew how to make mobile products — for ourselves, for friends — and we knew how frustrating clunky tools could be.
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‍Who stuck with us
‍Our first users came from all walks of life. But the ones who kept coming back were the field pros: tradespeople, service teams, folks who spend their days on the move, not behind a desk. That surprised us. An app “for everyone” turned out to be essential for those always out in the field.
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‍Doubling down on mobile
‍That’s when we decided: let’s make things truly easy for people on the go. Big buttons, everything at your fingertips, no confusing menus, no “take a training course first.” You open it — it just works.
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‍Tofu becomes its own thing
‍In 2022, our invoice maker grew up and became its own company.We brought in new people, built a strong team. Now there are 25 of us — still fans of quick calls and straight talk. We move fast, aren’t afraid to roll back a feature if it doesn’t work. There’s even a running joke: “We ship it — then unship it.”
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‍The next step
‍By 2025, we’d grown into a platform for growing field service businesses. Now, with Tofu, you can not only send invoices, but also manage your clients and payments – all just as simple, and always from your phone.
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‍Why we do it
‍We want service businesses to grow faster, spend less time on pointless admin, and more on what actually matters. Everything else? That’s what Tofu is for.