Best FreshBooks Alternatives for Small Businesses

Managing finances is challenging for small businesses, and FreshBooks may not always meet every need. This guide highlights the best FreshBooks alternatives, covering key features, pricing, pros and limitations, and scalability. Choose the alternative that fits your team size, accounting needs, and long-term goals.

Running a small business comes with countless responsibilities, and managing finances and sending invoices is often one of the most time-consuming challenges. While FreshBooks is a popular choice, it may not meet every business’s unique needs.

In this guide, we explore the best alternatives, highlighting their features, pricing, and benefits so you can find the solution that works for your business. Whether you need a full accounting platform or a simple invoicing tool, we’ll help you make the right choice.

Key Takeaways

  • Businesses often choose FreshBooks alternatives to better meet their accounting needs, accessing more functionality, affordable plans, and tools that grow with their business.
  • Many alternative platforms provide field-ready solutions with professional, branded invoices that can be tailored to match your business’s style.
  • Each option varies in functionality, pricing, integrations, and scalability, so choose one that aligns with your team size, business model, and growth plans.
  • Select a FreshBooks alternative that matches your accounting needs, team size, and growth plans.

1. Tofu – The FreshBooks Alternative Built for Service Businesses

Tofu is a strong alternative to FreshBooks, designed for small businesses, freelancers, and contractors who need a fast, no-fuss way to handle estimates and invoices. No spreadsheets, extra hardware, or technical know-how are required. With mobile and web access, you can create, send, and track invoices from your phone, tablet, or desktop.

Tofu’s field-ready features make it ideal for service-based teams working on-site. You can work offline, convert estimates into pay-ready invoices instantly, accept payments online, in person, or with a tap, and monitor payment status in seconds.

Tofu provides functionalities that FreshBooks offers, such as invoice customization, payment tracking, and client management, while adding flexibility for field-based teams. With Tofu, service-based businesses can keep jobs organized, maintain clear client records, and manage cash flow efficiently, all without complicated software.

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Key Features of Tofu:

  • Mobile and Web Access: Create and send invoices anytime, anywhere from your mobile or desktop.
  • Fast, Professional Estimates: Build estimates and convert them into invoices instantly.
  • Ready-to-Use Templates: Professional, industry-specific invoice templates.
  • Easy Payment Options: Accept credit cards and tap-to-pay through Stripe directly on-site.
  • Built-in Client Management: Store client info, contacts, and billing history for easy follow-ups.
  • Optimized for Field Use: Ideal for contractors and teams working on-site.

Best For:

  • Independent contractors looking for quick, professional invoicing.
  • Small teams requiring shared access to client information and billing.
  • On-the-go professionals managing jobs from mobile devices.

Pricing:

  • Plus Plan: $9/month
  • Premium Plan: $13/month

Tip: Tofu offers easy-to-use tools that allow businesses to create invoices quickly.

Pros and Limitations of Tofu:

Pros Limitations
✅ Ease of use ❌ Not ideal for large-scale teams
✅ Professional templates for different industries
✅ Accept payments directly in the field
✅ Quick estimate-to-invoice conversion
✅ Field-ready features for on-site teams
✅ In-app chat support for instant assistance

2. Wave – Best Free Invoicing and Accounting Solution

Wave is a user-friendly accounting and invoicing platform, ideal for those looking to manage their business finances without the complexity of enterprise software. The platform provides free core tools for invoicing, accounting, and payments, making it an excellent choice for startups and solo entrepreneurs. 

Key Features of Wave:

  • Invoice Management: Create unlimited invoices, send automated reminders, and accept online payments.
  • Financial Reporting: Generate reports on income, expenses, cash flow, and overall business performance.
  • Expense Tracking: Monitor and categorize business expenditures easily.
  • Integrations: Connect with payment processors and other accounting tools.
  • Multi-Device Access: Manage invoices and accounting from desktop or mobile.

Best For:

  • Freelancers interested in free, reliable invoicing and accounting tools.
  • Startups or solo entrepreneurs who want a simple, easy-to-use platform.

Pricing:

  • Starter – $0/month: Unlimited invoices, estimates, bills, and bookkeeping records. Includes mobile invoicing, a cash flow dashboard, and standard online payment processing (2.9% + $0.60 per credit card transaction; 3.4% + $0.60 for Amex).
  • Pro – $19/month (~$190/year billed annually): Everything in Starter, plus auto-import and categorization of bank transactions, unlimited receipt scanning, automated late payment reminders, and additional cash flow tools.

Pros and Limitations of Wave:

Pros Limitations
✅ Automated features, like bank reconciliation ❌ Wave doesn’t support subscription or recurring billing for complex service models, multi-currency invoicing for international clients, or batch payment processing for handling many invoices at once.
✅ Unlimited invoices and expense tracking ❌ Free version users have limited access to customer support, relying primarily on an online help center and automated chatbot.
✅ Allows for double-entry accounting ❌ As companies grow, Wave lacks advanced accounting features like project-based accounting, detailed cash-flow forecasting, and multi-user permissions.
✅Basic inventory management ❌ Limited scalability for growing businesses.

3. QuickBooks Online – An All-in-One Accounting Solution

QuickBooks Online is a powerful, cloud-based accounting platform built for professionals who want more than basic invoicing. It combines invoicing, payments, expense tracking, and advanced financial tools in one system.

Key Features of QuickBooks Online:

  • Advanced Accounting & Reporting: Access real-time dashboards, financial statements, and detailed analytics for better decision-making.
  • Project & Time Tracking: Monitor project budgets, log billable hours, and track profitability.
  • Integrations: Connect with hundreds of third-party apps, including PayPal, Shopify, Gusto, and HubSpot.
  • Inventory Management: Track stock, manage orders, and monitor product performance.

Best For:

  • Companies requiring detailed transaction tracking and sophisticated reporting.
  • Teams best served by multi-user access with customizable permissions.
  • Businesses that want broad software integrations to support diverse workflows.

Pricing:

  • Simple Start – $38/month: 1 user + accountant. Includes invoicing, expense tracking, 5 free ACH transfers, and automated bookkeeping.
  • Essentials – $75/month: Up to 3 users + accountant. Adds recurring invoices, bill management, and AI-powered tools like Payments Agent and Accounting Agent.
  • Plus – $115/month: Up to 5 users + accountant. Adds AI-powered reconciliation, profit & loss insights, anomaly detection, budgeting, and Customer Agent for client follow-ups.
  • Advanced – $275/month: Up to 25 users + accountant. Adds revenue recognition, forecasting, advanced financial planning, project management tools, custom reporting, and Excel syncing.

Pros and Limitations of QuickBooks Online:

Pros Limitations
✅ User-friendly interface ❌ Setup and customization can be complex for new users
✅ Strong invoicing and payment tools ❌ Higher-tier plans (Plus, Advanced) can be expensive
✅ Robust financial reporting and analytics ❌ Customer support sometimes relies on forums or third-party experts
✅ Granular transaction tracking for advanced oversight
✅ Broad software integrations for diverse workflows
✅ Inventory and project management included

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4. Xero – Better Visibility and Control Than FreshBooks

While FreshBooks excels at simple invoicing and project tracking, Xero provides real-time financial dashboards, multi-user collaboration, and advanced reporting tools. This makes it a stronger choice for businesses looking for detailed insights and scalability.

Key Features of Xero:

  • Billing Tools: Create professional invoices, accept online payments, and set up recurring billing.
  • Real-Time Tracking: Access dashboards and financial reports with up-to-the-minute data.
  • Inventory Management: Track stock levels, manage orders, and monitor product performance.
  • Integrations: Connect with 1,000+ third-party apps, including Shopify, Stripe, and Gusto.
  • Multi-User Access: Invite team members, assign roles, and collaborate securely.

Best For:

  • Small to medium-sized businesses looking for real-time financial oversight.
  • Companies that want more advanced reporting and scalable accounting tools compared to FreshBooks.

Pricing:

  • Early – $20/month: Send quotes and up to 20 invoices, enter up to 5 bills, reconcile bank transactions, capture receipts, and access a 30-day cash flow forecast.
  • Growing – $47/month: Unlimited invoices and bills, bulk reconciliation, W-9/1099 management, 30-day cash flow forecasting, and visual financial dashboards.
  • Established – $80/month: Everything in Growing, plus multi-currency support, project tracking, expense claims, advanced cash flow predictions with Analytics Plus, and 180-day forecasts.

Pros and Limitations of Xero:

Pros Limitations
✅ Clean, intuitive interface ❌ Early plan limits invoices and quotes
✅ Real-time financial dashboards and reporting ❌ Higher-tier plans can be costly for small startups
✅ Wide range of integrations with 1,000+ apps ❌ Limited industry-specific invoicing features (e.g., subscription or milestone billing)
✅ Multi-user collaboration with role-based permissions

5. Zoho Invoice – Best for Freelancers and SMBs

Zoho Invoice provides an easy, efficient way to manage billing and payments without the complexity of full-scale accounting software. Compared with FreshBooks, it emphasizes simplicity, real-time invoice tracking, and multi-currency capabilities. Its flexible features adapt as your business grows, while integrations with platforms like Stripe, PayPal, QuickBooks, and Xero keep all your financial workflows connected.

Key Features:

  • Customizable Invoices: Use professional templates and tailor them to your brand.
  • Automated Reminders: Reduce late payments with automatic notifications.
  • Multi-Currency Support: Handle international clients and cross-border transactions.
  • Integrations: Connect seamlessly with QuickBooks, Xero, PayPal, Stripe, and Zoho Books.
  • Real-Time Tracking: Monitor invoice status and payments instantly.

Best For:

  • Freelancers seeking professional invoicing without extra overhead.
  • Small to medium-sized businesses that want a scalable solution.
  • Entrepreneurs managing clients across multiple currencies.

Pricing:

  • Free
Pros Limitations
✅ Easy-to-use interface ❌ Limited advanced features compared to full accounting software
✅ Automated reminders and multi-currency support ❌ Customer support can be slow for complex issues
✅ Strong integrations with popular accounting and payment tools
✅ Flexible enough to grow with your business

6. Square Invoices – Best for Square POS Users

As a FreshBooks alternative, Square Invoices offers efficient billing, automated reminders, and professional invoice templates, while integrating with other Square products like POS systems and payment readers. Its intuitive design makes it easy to manage invoices and payments quickly, even on the go.

Key Features:

  • Professional Templates: Brand invoices with your logo and attach contracts or supporting documents.
  • Automated Payment Reminders: Reduce late payments with automatic notifications.
  • Multiple Payment Options: Accept credit cards and online payments, with instant payouts available.
  • Integration with Square Ecosystem: Works with Square POS, payment readers, and other Square tools.
  • Reporting & Analytics: Track outstanding invoices, cash flow, and overall financial performance.

Best For:

  • Individuals seeking an easy, low-cost invoicing solution.
  • Companies that use other Square products and want centralized financial management.

Pricing:

  • Free: Sell in person, online, over the phone, or in the field. No setup or monthly fees – pay only when you receive a payment. ($0/mo + processing fees).
  • Plus: Advanced features for restaurants, retailers, or appointment-based businesses. Upgrade anytime and cancel when needed. ($29+/mo + processing fees).
  • Premium: Custom plan with tailored features, hardware/software discounts, and custom processing rates (custom pricing + processing fees).

Pros and Limitations of Square Invoices:

Pros Limitations
✅ Intuitive, user-friendly interface ❌ Higher transaction fees for large volumes
✅ Affordable, transparent pricing ❌ No multi-currency support
✅ Automated payment reminders improve cash flow ❌ Restricted design customization for fonts and layouts
✅ Simple integration with Square POS and payment tools

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Comparing FreshBooks Alternatives: Which Is Right for You?

Choosing the best invoicing software can be challenging, especially with so many FreshBooks alternatives available. Each platform offers unique features, pricing, and benefits, making it important to consider your business’s specific needs.

To help you make an informed decision, here’s a side-by-side comparison of their key features, pricing, and strengths:

Platform Key Features Starting Price Customization Ease of Use
Tofu Mobile & web invoicing, fast estimate-to-invoice conversion, built-in client management, tap-to-pay, offline access. $9/month ✅ Ready-to-use industry templates, minimal setup required ✅ Clean, mobile-first design, extremely easy for field use
Wave Free invoicing & accounting, expense tracking, reporting, online payments, double-entry accounting. Free ⚠️ Limited customization in free plan ✅ Very simple for freelancers and small businesses
QuickBooks Online Invoicing, payments, expense tracking, detailed reporting, project & time tracking, inventory management. $38/month ✅ Highly customizable with integrations & advanced tools ⚠️ Slightly complex for beginners, but powerful once learned
Xero Real-time dashboards, invoicing, recurring billing, multi-user collaboration, inventory, 1,000+ integrations. $20/month ✅ Flexible with role-based permissions & integrations ⚠️ Intuitive interface, but broader feature set requires learning
Zoho Invoice Custom invoices, automated reminders, multi-currency support, integrations with Stripe, PayPal, QuickBooks, Xero. Free ✅ Strong invoice customization & global billing options ⚠️ Straightforward for freelancers & SMBs, but not for enterprises
Square Invoices Simple invoicing, automated reminders, POS integration, multiple payment options, instant payouts. $0/month (pay per transaction) ⚠️ Limited design customization ✅ Extremely user-friendly, easy setup for small businesses

Why Look for an Alternative to FreshBooks?

Some businesses explore alternatives because FreshBooks doesn’t always cover every requirement, particularly for growing companies or those with more complex demands. Many alternatives provide additional business tools, expanded functionalities, and features that may better align with a company’s workflow, team size, or scaling priorities.

Pricing and Hidden Costs

While FreshBooks provides scalable plans, from Lite ($21/month) to Premium ($65/month) and custom enterprise options, users sometimes encounter extra costs for features like advanced payments, additional integrations, or larger teams. For some, this can make budgeting more complicated than expected.

Limited Features

For professionals aiming to scale operations or manage multiple clients, FreshBooks has some limitations:

  • Lacks forecasting and budgeting tools
  • No support for custom reporting
  • No client portal for self-service access
  • Limited user permissions and team management on lower-tier plans
  • Multi-currency invoicing is limited or requires workarounds

These constraints can make it harder for growing businesses to manage finances efficiently without supplementing FreshBooks with additional tools. This is especially relevant given that over 20% of buyers now look for accounting platforms that extend beyond core functions to include payroll and invoicing.

Features to Look for in a FreshBooks Alternative

When looking for an alternative, it’s important to focus on the features that make managing your finances easier, save time, and help your business grow. Choose a platform that scales with your business, so it can support you as your team and client base expand.

Key capabilities to consider include:

  • Invoicing and Payment Tracking: Simplified invoicing and online payment processing to keep cash flow smooth. In fact, a 2023 survey found that 68% of small businesses consider efficient invoicing and client billing the most valuable features of online accounting software.
  • Ease of Use and Onboarding: Look for an intuitive interface that simplifies financial tasks and offers a smooth onboarding experience.
  • Transparent Pricing and Plans: Choose software with clear pricing that scales with your business and avoids unexpected costs.
  • Mobile-Friendly Invoicing and Payments: Ensure you can create, send, and manage invoices and payments from any device, keeping workflows flexible on the go.
  • Integrations: Connect with other business software to manage workflows more effectively and grow your business.

Final Thoughts: Finding the Best Solution for Your Business

FreshBooks is a popular option for small businesses, but it doesn’t always provide the depth or flexibility every team needs. The alternatives highlighted in this article each bring different strengths, whether it’s affordability, advanced reporting, mobile-first invoicing, or integrations that support wider business operations.

The best choice depends on your priorities. Freelancers may prefer a lightweight tool with simple invoicing, while growing companies often look for more robust accounting and reporting features. Startups and service businesses might value scalability, transparent pricing, or the ability to work efficiently on mobile devices.

By evaluating your team size, workflow, and long-term goals, you can select a platform that reduces administrative work, improves cash flow, and supports your business as it grows. 

FAQ

What are the key features of FreshBooks?

FreshBooks offers invoicing, expense tracking, and project management in a simple finance and accounting system. Businesses benefit from features like fully customizable invoice templates and time and expense tracking to manage projects and cash flow efficiently.

Why do businesses switch from FreshBooks?

Common reasons include pricing concerns, limited scalability, and the lack of advanced features such as budgeting, forecasting, or detailed reporting. Companies often look for software that better supports team collaboration and growth.

What are the best FreshBooks alternatives for small businesses?

Top FreshBooks alternatives that help small businesses include Tofu, Wave, QuickBooks Online, Xero, Zoho Invoice, and Square Invoices. These platforms offer scalable solutions, professional invoicing, and tools that grow with your business.

How should I choose an alternative to FreshBooks?

When choosing the right accounting software, consider your business requirements. You might look for alternatives if FreshBooks’ pricing doesn’t fit, if your team requires additional features, or if customer support is a concern. Compare functionality, integrations, and scalability to find the best fit.

Are there any free FreshBooks alternatives?

Yes. Wave and Zoho Invoice offer free plans. Square Invoices provides a free plan with pay-as-you-go processing. Many platforms, including Tofu, also provide free trials so you can test features before committing.

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